So you’ve seen SMS campaigns around, but never thought that they worked or figured they were too much trouble to implement. Well, I’m here to give you five reasons why an SMS campaign could work in the digital marketing strategy for your business.

1. You get access to everyone.
Not everyone has a smartphone, but basically everyone has a cell phone. SMS campaigns work no matter what kind of phone the person has.

2. You can monetize interactions through texting.
You can promote your texting program by telling people to text a has keyword to your number to get a coupon for whatever you want to promote. By offering an incentive for them to sign up, you can start building a mobile following.

3. Drive more sales.
You have the ability to reach all your mobile customers with a few clicks. You can send out a message when business is slow, or just offer deals to your mobile subscribers whenever you want to make a sale.

4. Reach consumers who might otherwise slip through the cracks.
When someone buys something at your store, they remain pretty anonymous. Unless you write down their information, they might leave and never come back. With an SMS campaign, you can remarket to them by offering them special deals for being an existing customer.

5. Acquire customers who don’t know you existed.
By promoting your texting campaign on your existing advertising, you bring something unique about your business to the table. By telling TV watchers or radio listeners to text you for exclusive deals, you can bring people to your business who wouldn’t have otherwise heard of you before.

These reasons only touch the iceberg of why an SMS campaign is good for your business. Being able to communicate with your customers at any time is a great business advantage.