So Valentine’s Day is tomorrow, which means millions of couples around the U.S. will be purchasing traditional Valentine’s Day things such as flowers, jewelry, candy, and clothes. So how can you use this to your advantage? The answer is with digital marketing and advertising.

Even if you don’t sell any of the traditional Valentine’s Day gifts, use this holiday as a chance to offer a special promotion, and perhaps even persuade your customers that a new car or hot tub is a better alternative to blowing money on an expensive dinner and diamond bracelet. Sending these kinds of updates through email gives you an easy way to tell all your customers that you’re offering a special.

Follow these three tips to make your Valentine’s email blast successful.

1. Target men

Segment your email list to your male customers. The reason you do this is simple: men spend more than twice as much as women on Valentine’s Day. That means you need to use language targeted to males. Stress the importance of coming up with a gift for their special someone, and highlight the idea of giving a unique gift, depending on what it is that you’re selling.

2. Timing is everything

Depending on how much your product costs, you might want to send the email out a couple of weeks in advance. If your product is a little cheaper, a few days before – or even on – Valentine’s Day will work because it will be fresh in their mind about buying a gift for their significant other.

3. Promote it via social channels

Social Media is a great way to promote your Valentine’s Day offer. Provided that you have a fair amount of followers, sending out timely updates leading up to Valentine’s Day can give your fans and followers a reason to check out your store.

There you have it. Follow these three tips, and you could capitalize on thousands of local Valentine’s Day shoppers. For more tips on local marketing and advertising, check out the rest of our blog or go to our website.