When you post on Facebook, it might be tempting to click the “boost” button to increase your reach and exposure, but hold on a second! The “boost” button is not the most effective way to reach your audience. This tool lacks the options available to advertisers who deliver ads to new and existing customers. Still need help making a decision?

Here are three reasons why you should avoid boosting your posts:

1.Limited Posts: You can only boost one post at a time, eliminating any opportunity to test different posts to see which is performing best. You miss out on refining your audience targeting to make sure you’re getting the right message in front of the right people.

2.Limited Targeting: With boosted posts, there are essentially two groups of people you can promote to: “fans and friends of fans” and interest groups.

• “Fans and friends of fans”: Fans are interested in what you’re selling, but “friends of fans” most likely aren’t. Don’t waste ad dollars on an indifferent audience.
• Interest targeting: Interest targeting is strictly limited to interests. It doesn’t include any demographic or location targeting.

3.Increased Expense: Without the ability to properly test posts and using vague audience targeting, you spend more money for less engagement than an ad that reaches your target market.

Skip the boosted posts and share your message through a Paid Social campaign. Using the following three tools, we deliver your ads to a relevant, engaged audience.

Optimized Bidding: We can optimize your bids to reflect what you want to achieve with your ads. First we determine your campaign goals (e.g. brand awareness, lead generations, and clicks to website), and then we can define optimization goals, bidding strategies, and ad formats that will reach your audience and compel them to take the action you want. Depending on your objective, you can choose to get charged for different actions, including impressions, page likes, and post engagements. By determining objectives and bids, you can efficiently extend your reach and maximize every ad’s potential.

Custom Audiences: Creating custom audiences within Facebook enables you to deliver your message to known audiences, increasing efficiency in your marketing campaigns. With custom audiences, you can define groups of existing and prospective customers and serve ads to these targeted groups who have already expressed an interest in your brand. Extend your reach and increase your ROI by delivering your ad to highly-qualified audience.

Dynamic Facebook Ads: We create an audience of people who are most likely to buy your products. After identifying a potential buyer’s intent, we serve the most relevant ad to that person. This ad pulls real-time inventory from your website’s data feed. We optimize the bid to bring the most traffic back to your site. When the prospect clicks the ad, they are sent right to the product page, creating the highest possibility of conversion. Compared to standard Facebook ads, businesses using our dynamic ads experience decreased bounce rate, increased time on website, and increased page views per session.

We have expertise and experience to help you execute a Paid Social campaign that reaches your target audience. Contact us today.