The Boeing Classic annual golf tournament draws large crowds throughout the Puget Sound Region and Washington State every August. The $2 million purse and $300,000 first place prize money bring out some of the best golfers on the PGA TOUR Champions Tour. To help promote this famous Washington State event, AdsUpNow sponsored the Boeing Classic with a full digital marketing package and mobile website. The end results were fantastic, as the various campaigns delivered more than 500,000 ad impressions and drove more than 1,000 people to the Boeing Classic Website. Over the next few days, I’ll take you through our campaign and what we did for each part.

The first part of the package was a Site Retargeting campaign. Site Retargeting allowed Boeing Classic to serve ads to everyone who expressed an interest in the Boeing Classic by visiting their website. This repeat exposure helped increase top of mind awareness as the event drew closer, and succeeded in bringing more than 600 people back to the website who otherwise wouldn’t have returned.

The Site Retargeting campaign was designed to grab the attention of Boeing Classic’s website visitors. It involved nine sets of creative, each one advertising different events that happened over the weeklong tournament. The campaign was hugely successful, and shows the power of following-up with your current website visitors.

Overall campaign stats were extremely impressive:  195,643 impressions, 606 clicks, and a CTR of .40%.