Global ad spending is set to rise almost 5% this year to reach a total of $465.5 billion according to new numbers from research firm Strategy Analytics. The total U.S. spending rate is set to grow 2.7%, up from .6% in 2011. Global online spending is predicted to grow the fastest, by 12.8% to $83.2 billion – meaning 18% of total ad spend. Online ad spending…
And How to Fix Them Fast!