Paid search spending grew 30.3% year-over-year in the first quarter of 2012, representing the highest growth rate since the last quarter of 2010 (35%). These numbers come from IgnitonOne, who tracked Internet marketing usage during this time period. Mobile and tablet paid search also increased, with spending up 221.1% year-over-year, and impressions up 119.9%. Despite the increased budget spending, cost-per-click didn’t increase, rising just 0.9% year-over-year.…
And How to Fix Them Fast!